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Global Business Services

EU Authorized

Required Registration | Responsibilities | Information

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If your business is located outside of the EU and you import or sell items into EU states, you may require an EU Representative.

An economic operator must assume the relevant obligations for items introduced to the EU market as of July 16, 2021, under Regulation (EU) 2019/1020 (market monitoring).

What information is required to register?

The full name of the EU-approved representative, European Authorized Representative, or the individual or company chosen by an EEA manufacturer to represent the company's interests in the EU and its member states (including EU and EFTA).

Any individual or organization outside the European Economic Area (EEA) may serve as the manufacturer's legal representative to carry out the obligations imposed on the manufacturer by applicable EU directives and legislation.

Products sold in the European Union (EU) that were made outside of the European Economic Area (EEA; that's Europe, the European Free Trade Association) are required by law to include the manufacturer's name and address on the packaging.

The main responsibilities and duties of a European Authorized Representative are:

  • Provide a registered address with the European Union

  • Maintain all technical records for review and inspection by European authorities

  • Answer queries from local authorities

What information is required to register?
  • Business license (scanned copy)

  • Entity Legal Representative ID (scanned copy)

  • Screenshot of Amazon Store Information (if trading through the Amazon platform)

  • CE certification-related documents

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Tired of automatic responses?

At SafariStar, we want to see our clients and partners grow and achieve their true potential. In today's world, time is money, and efficiency automation is essential.


However, we also know that every business is different, so what might be right for one company may be different from the best approach for another.


We have invested our time in building a solid team of VAT experts so that when it comes to VAT compliance, we can help you save time and money by helping you make the most efficient decisions for your business needs.


Contact us directly for a VAT consultation and other services from us you might need for your business.

Finding an Authorized Representative in Europe is a must for most sellers on marketplaces like Amazon, eBay, and AliExpress.


Each marketplace will have to notify vendors of the need for product security compliance to give them more time to be ready. To show proof of compliance, retailers must provide CE certification qualification information. This certification will be submitted to EU authorities.


This is to ensure that any items being sold are in line with European Union standards. Online vendors whose wares lack the CE marking have reportedly also received marketplace notices requiring the submission of information about a European Authorized Representative. Safeguard your interests by signing up with an authorized representative in Europe.

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